Train smarter with a coach that never clocks off.
Apex Fit Hub combines an AI personal coach, a camera rep counter, GPS tracking and full nutrition planning — all in one app on your phone.
Free to download. Upgrade to Apex Pro for £7.99/month — cancel any time.
Everything you need to level up
One app replaces your tracker, your meal planner and your PT.
🤖 AI Coach that knows you
Chat any time. Your coach remembers your goals, injuries and training history — and adapts every plan.
📸 Live AI Rep Counter
Prop up your phone and train. The camera counts push-ups, squats and more, rep by rep.
📍 GPS Run · Cycle · Hike
Track distance, pace and calories live, then see every session in your history.
🥗 Nutrition that fits
Log meals, hit your macros, browse 300+ recipes and get a 7-day meal plan built around your diet.
🎬 Exercise video library
Crystal-clear demos for every move so your form is right from rep one.
🔥 Streaks & community
Daily streaks, challenges, groups and DMs keep you showing up.
Inside the app
A quick look at Apex Fit Hub on your phone.
See every move done right
1,900+ exercise demos built into the app — here are a few.
Train together. Stay consistent.
Challenges, groups and daily streaks with athletes pushing each other to show up.
How it works
From download to first workout in three steps.
Download & sign up
Install the app and create your free account in under a minute.
Set your goals
Tell us your goals, experience, diet and any injuries — the Coach adapts to you.
Train & track
Count reps with your camera, track runs with GPS, and watch your streak grow.
Simple pricing
Start free. Unlock the Coach and Nutrition when you're ready.
- Live AI Rep Counter
- GPS Run, Cycle & Hike tracking
- Workouts & exercise video library
- Streaks, challenges & community
- Everything in Free
- Unlimited AI Coach chat
- Calorie & macro tracking
- 300+ recipes + AI recipe ideas
- Personal 7-day meal plans
- Weekly nutrition insights
- Cancel any time from your profile
FAQ
Quick answers to common questions.
Is the app free?
Yes. Workouts, the AI Rep Counter, GPS tracking, the exercise library and the community are free. The AI Coach and Nutrition are part of Apex Pro for £7.99/month.
How do I cancel Apex Pro?
Open the app → Profile → My Subscription → Cancel. You keep Pro until the end of the month you paid for and won't be charged again.
Which phones are supported?
Android phones can install the app today from our Download page. The iPhone version is coming soon.
Is my data safe?
Your account is protected with encrypted passwords, payments are handled by Stripe, and we never sell your data. See our Privacy Policy for details.
Does the Coach replace a doctor?
No. The Coach gives training and motivation guidance only. Always check with a medical professional about injuries or health conditions.
Get Apex Fit Hub
Install on Android today. iPhone is on the way.
On iPhone? Leave your email and we'll tell you when it launches.